I leverage gamification to build and grow communities. I am a marketer and senior community architect who seamlessly blends creativity with analytics. I have a soft spot for great UX design. I have over a decade of accumulated experience in mobile, web3 gaming and DeFi.
I create my own creative content (including designs) and I love to come up with engagement strategies. Formerly worked on Civilization Online, Dragon Friends and Crabada (Avalanche Network). I shine in creating low cost, effective social campaigns for the community growth of a company.
I provide consultation services and assist startups in building online communities around their products by leveraging gamification, social media management and web3 marketing strategies. During this process I operate as the middleman between the development team and their community. I help my clients to identify a focal point, set up a content calendar structure and launch social campaigns.
I have joined the team to build, grow and manage our game's web3 community leading up to our game launch. My specialty in this team was to identify low cost and effective social campaigns using gamification in order to rapidly push community growth.
My main challenges at Fashion League were:
At Crabada, I was in charge of overseeing community interactions for an expansive player base exceeding 80,000 across various social channels. I successfully sustained and elevated community engagement in a challenging market downturn through strategic gamification initiatives. I also liaison between the development team and community.
I strategized and launched online campaigns to organically increase costumer conversion for Moor, a 382m2 event space in the heart of Seoul. My responsibilities included all event management, creative content design and video editing which allowed for efficient A/B testing.
I consulted and outsourced conceptualization for large scale inflatables used at festivals and concerts. During this time I managed a large network of 3d conceptual artists, product designers and fabric suppliers that we utilize in order to produce high-end inflatable props and landmarks. Clients I did proposals for: GQ Korea, Kanye West Asia Tour, MLB Baseball Fanfest Korea
I tactfully deployed community strategies to engage and retain our players in Slotica Casino, ranked #42 Top Grossing Game on Facebook. Slotica had 250,000 registered players and 40,000 Daily Active Users at the time. I also acted as a multilingual liaison for advertisement agencies such as Bidalgo and DAUUP to ensure KPI targets were reached within the monthly budget of $100,000 USD. During my tenure I learned the importance of offering excquisite customer support.
I procured and established publishing deals with MHT Game (Shenzhen), HFNet (Taipei), Togic (Shenzhen) to embed CSP Media’s game platform on their Set-Top Box and Smart TV’s.